Intervening at a subconscious level—like giving people smaller portion sizes—may be a whole lot easier that trying to educate about healthier habits.
About 2.1 billion people—or 30% of the world—is now overweight or obese, and the social impact is enormous. Obesity accounts for 5% of all deaths each year and generates costs equating to 3% of all gross domestic product. That's as much as smoking, or the combined impact of armed conflict and terrorism.
from Fast Company http://bit.ly/162ld3N
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